SEO电子书<搜索引擎优化(SEO)从入门到精通>

蒋金阳

搜索引擎优化(SEO)从入门到精通 <br /><br />&lt;适合群体&gt; <br />本书适合作为SEO 的入门及提高的普及型阅读材料。 <br /><br />&lt;编者信息&gt; <br />刘志军 网络高级开发工程师，具有多年搜索引擎开发、搜索引擎优化经验，对网站技术优化有独到 <br />的见解，并开发多款搜索引擎优化工具。<br />个人网站：非常代码网(www.supercss.com ),天天收藏夹 <br />(www.ttscj.com )。 <br /><br /><br />《搜索引擎优化(SEO)从入门到精通》目录 <br />《搜索引擎优化(SEO)从入门到精通》前言.......................................................................................5 <br />第一部分 正确认识搜索引擎优化.......................................................................................................5 <br />成为SEOER应该具有的素质........................................................................................................5 <br /><br />第二部分 域名对SEO的影响...............................................................................................................6 <br />域名及网站名称.............................................................................................................................6 <br />域名及网站名称中的关键词.........................................................................................................7 <br />域名后缀................................................................................................................................ ........7 <br />过期域名................................................................................................................................ .......7 <br />域名注册.......................................................................................................................................8 <br />二级域名................................................................................................................................ ........8 \\<br /><br />第三部分 主机对SEO的影响...............................................................................................................9 <br />虚拟主机................................................................................................................................ .......9 <br />服务器托管................................................................................................................................ ..10 <br />虚拟专用服务器(VPS)................................................................................................................. 11 <br />国外主机................................................................................................................................ ...... 11 <br />主机转移.....................................................................................................................................12 <br />稳定支持................................................................................................................................ .....12 <br />第四部分 搜索引擎优化的核心：关键词策略.................................................................................12 <br />关键词选择................................................................................................................................ ..12 <br />关键词密度..................................................................................................................................15 <br />关键词分布................................................................................................................................ ..16 <br /><br />第五部分 对搜索引擎友好的网页设计.............................................................................................17 <br />Title 和 Meta 标签.....................................................................................................................17 <br />访问结构................................................................................................................................ ......19 <br />目录和文件命名...........................................................................................................................19 <br />动态网页静态化...........................................................................................................................20 <br />框架结构................................................................................................................................ ......25 <br />图像优化................................................................................................................................ .....25 <br />FLASH 优化...............................................................................................................................26 <br />表格使用................................................................................................................................ ......27 <br />网页减肥................................................................................................................................ ......27 <br />不同位置的网页优 化...................................................................................................................28 <br />Robots.txt .................................................................................................................................. ...29 <br />网页相似度................................................................................................................................ ..33 <br />404 页面................................................................................................................................ .......33 <br /><br />第六部分 搜索引擎优化的重点：链接策略.....................................................................................35 <br />导入链接................................................................................................................................ ......35 <br />导出链接................................................................................................................................ .....36 <br />内部链接................................................................................................................................ ......37 <br />关键词链接文本及上下文语意...................................................................................................37 <br />链接的重要性...............................................................................................................................3 8 <br /><br />第七部分 搜索引擎优化作 弊.............................................................................................................38 <br />4SEO 作弊手 段.............................................................................................................................38 <br />搜索引擎对作弊的处 罚...............................................................................................................41 <br /><br />第八部分 Google 搜索引 擎...............................................................................................................42 <br />Google PageRank.........................................................................................................................4 2 <br />Google Dance............................................................................................................................. ..43 <br />Google SandBox ...........................................................................................................................44 <br />Google 网页搜 索.........................................................................................................................45 <br />Google Adsense........................................................................................................................... .47 <br />Google Adwords 工具..................................................................................................................50 <br />Google 趋势................................................................................................................................ 50 <br />Google Sitemap............................................................................................................................52 <br /><br />第九部分 百度搜索擎.....................................................................................................................53 <br />百度网页......................................................................................................................................53 <br />百度新闻......................................................................................................................................55 <br />百度贴吧、百度知道、百度空间、百度百科...........................................................................56 <br />百度图片......................................................................................................................................58 <br />百度中文搜索风云榜...................................................................................................................58 <br />百度指数......................................................................................................................................59 <br />百度相关搜索...............................................................................................................................60 <br />百度竞价......................................................................................................................................61 <br />百度的人工干预...........................................................................................................................61 <br /><br />第十部分 搜索引擎优化是万能的么？ .............................................................................................61 <br /><br />第十一部分 SEO工具介绍.................................................................................................................62 <br />SeoQuake (FireFox) .....................................................................................................................62 <br />SearchStatus (FireFox) ...............................................................................................................66 <br />DOM 查看器(FireFox) ................................................................................................................67 <br />地图和全站扫描分析工具 XENU..............................................................................................68 <br />关键字排名查询工具...................................................................................................................70 <br />注册助手......................................................................................................................................71 <br />多么乐站长工具...........................................................................................................................72 <br />正则表达式测试工具...................................................................................................................73 <br />登录奇兵......................................................................................................................................73 <br />HttpWatch ...................................................................................................................................74 <br />网站流量统计...............................................................................................................................75 <br />使用ZBLog 搭建网站.................................................................................................................77 <br />在线SEO工具...............................................................................................................................81 <br /><br />第十二部分 网站SEO具体流程.........................................................................................................81 <br />当前网站状况...............................................................................................................................8 <br />网站当前存在的问题及改进意见...............................................................................................82 <br /><br />第十三部分 搜索引擎优化盈利模式.................................................................................................88 <br />为别人优化网站...........................................................................................................................88 <br />优化网站获得流量获取广告收入...............................................................................................88 <br />优化网站获得商业客户...............................................................................................................89 <br /><br />第十四部分 搜索引擎优化 (FAQ).....................................................................................................89 <br /><br />5如何获得域名对应的IP呢？ ......................................................................................................89 <br />怎样查自己网站的反向链接？ ...................................................................................................89 <br />什么是网站深度链接比值？ .......................................................................................................90 <br />搜索引擎爬行的规律是什么呢？ ...............................................................................................90 <br />&lt;span style=’ font-weight : bolder;’&gt;关键词&lt;/span&gt; 作用是否和&lt;strong&gt;一样呢？...............91 <br />如何判断关键词的优化难度？ ...................................................................................................91 <br />如何让搜索引擎收录网站？ .......................................................................................................91 <br />如何使用博客进行排名呢？ .......................................................................................................92 <br />页面收录减少，如何检查判断？ ...............................................................................................92 <br />区别蜘蛛代码 （ASP）................................................................................................................92 <br />如何进行关键词定价？...............................................................................................................94 <br />如何提高关键词密度？...............................................................................................................95 <br />如何降低网页相似度？...............................................................................................................95 <br />什么是Google炸弹.......................................................................................................................96 <br />如何提交DMOZ？.......................................................................................................................97 <br />哪些词在百度里面是做不上去的呢？ .......................................................................................98 <br />如何进行友情链接？.................................................................................................................100 <br />关于恶意软件警告：“该网站可能含有恶意软件，有可能会危害您的电脑。”..................100 <br /><br />第十五部分 在线资料.......................................................................................................................102 <br />搜索引擎发布的官方权威资料.................................................................................................102 <br />搜索引擎优化论坛、博客.........................................................................................................102<br /><br /><blockquote class="blockquote">From: http://www.doumiao.net/bbs/read.php?tid=296  Powered by PHPWind.com</blockquote>